​The Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin is a lightweight, hydrating serum formulated to address hyperpigmentation and uneven skin tone. It combines 68% rice bran water with 2% alpha-arbutin to nourish and brighten the complexion.

Key Ingredients:

• Rice Bran Water (68%): Historically used in Korean skincare, rice bran is rich in amino acids and minerals, aiding in moisturizing and nourishing the skin. 

• Alpha-Arbutin (2%): A potent brightening agent that inhibits melanin production, helping to reduce the appearance of dark spots and promote a more even skin tone.

Benefits:

• Brightens dull skin and reduces hyperpigmentation.

• Evens out skin tone for a radiant complexion.

• Provides lightweight hydration without a sticky feel.

User Feedback:

Users have reported positive experiences with this serum. One 50-year-old user noted that it left their skin looking "dewy and bright," while others have praised its ability to hydrate without leaving a sticky residue.

Application:

Apply 2-3 drops of the serum onto cleansed and toned skin, gently patting to aid absorption. It can be used both morning and night; however, due to alpha-arbutin's sensitivity to light and heat, evening application is recommended.